It also makes clear how hard it is to convert one sort of fame to another. The series, with no small effort, establishes that the niche it depicts consists of very well-known people. This makes “Hype House” very likely an introduction to a class of celebrities for some segment of the audience, though it’s hard to imagine who among the uninitiated will keep going once certain unhappy central facts of “Hype House” become clear. Certainly, unlike A-listers whose star quality has an ineffable effect, this crowd can catalyze action from a quantifiable fan base with every move.īut, unlike Lawrence, Hanks, and their peers, TikTok stars would seem to lack that in-between level of awareness: Many people who have not seen “Don’t Look Up” literally know who Lawrence is, whereas to not follow Petrou is quite possibly to be unaware he exists, or that he is working daily to please his massive viewership. Viewed in a strict mathematical sense, he and his peers could be argued to be as famous as Jennifer Lawrence or Tom Hanks or take-your-pick. (To wit: Petrou is introduced with us with a chyron next to his name indicating that he has 8.1 million followers.) And, while Petrou’s work strikes this viewer as a dog whistle only those deeply attuned to the world of TikTok can hear, it’s fair to note its impact. They use the house to create content - video clips measured by the attention they elicit. Whereas in the old “Real World” mansion, simply living in an extravagantly emotional way was the job, this reality show features people in an endless work-from-home cycle. The house in question is one shared by TikTok stars, whose work and whose interpersonal conflicts make up the storyline of “Hype House.” These young people reside in a Los Angeles-area mansion that become notorious via New York Times reporting by Taylor Lorenz. “My whole goal with this house in the first place,” states Thomas Petrou, “was, why can’t people who hit millions of other people be as famous as A-list celebrities?” When they start to think about the long-form world and the linear world, there's a huge demand and desire because it creates a validation for them and for their talent.“ Hype House,” a new reality soap series on Netflix, opens with a very fair question. "They put content up on YouTube or TikTok and the algorithm does its magic and they think, 'I've got millions of people looking at me and all I've done is just be me. "So many of these influencers don't feel that they justify the attention that they're getting," Wheelhouse Chief Strategy Officer Ed Simpson told Deadline. Most of all, the reality series is a chance to dig deeper than the typical TikTok video. It will also explore the cast members' lives before they became TikTok stars, and what inspired them to become content creators. But the series is also going to show fans a much different side of the influencers than what they've already seen, like the cast members' interpersonal drama and their lives - it's difficult to have time to yourself when your job is making content for millions of people daily, after all. It will almost definitely feature some of the TikTok-friendly content that's made the Hype House members famous, like dances and pranks.
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